CLARA MAE RELEASES VIDEO FOR SOPHOMORE SINGLE "I FORGOT


Sweden – based singer/songwriter Clara Mae – set a promising tone last year with emotional debut single, “I’m Not Her” and is continuing to make a name for herself with addictive sophomore single “I Forgot”, released last month. Now, Clara shares the official video for “I Forgot”, which she stars in – reliving personal moments on camera which inspired the lyrics of the song 
I Forgot”, draws from that moment when you see an ex for the first time in a while. You thought you were over them, but then all the feelings come rushing back and it feels like you’ve never been apart. But then they start to show their true colors and you realize that they’re still the same person you once left, so for a minute you just "forgot".

After spending years studying jazz vocals, piano and writing music in her small town of Gävle, Sweden, Clara Mae garnered attention as a co-write for dignified producers, David GuettaTiesto and Martin Jensen. An introduction to Norwegian-based producer duo KREAM later led to a feature (and co-write credit) on their viral track “Taped Up Heart” (LISTEN HERE) which celebrates 90 million streams worldwide!  Clara pivots her focus now to writing for herself – discovering the importance of her lyrics being used to tell her story. 

“Mostly all of my lyrics stem from personal and relatable experiences. “I Forgot” is definitely one of these songs – I think everyone can relate to the idea of when you see an ex for the first time after a while, and you get a rush of confusing emotions, that make you forget why you even broke up in the first place, but then something happens to make reality snap back in, and the intense moment ends.

Making the ”I Forgot” video was such an important part of telling the full story behind the song! Seeing the lyrics I wrote come to life is so crazy. ”I Forgot” is an extension of my debut release “I’m Not Her”, and the video continues to let the story unfold visually. It was important for me the play the central role in the video, as the lyrics are personal to my life. I felt like I wasn’t even acting, more so reliving real experiences on camera.” – CLARA MAE


Follow Clara Mae:  InstagramTwitter | Soundcloud | Facebook | Spotify



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