ALTER BRIDGE RELEASE NEW LYRIC VIDEO FOR "MY CHAMPION"



Heroes push us to excel. Their will, courage, and sacrifice can bring out the best in the world around them. Fittingly, on their fifth full-length album, The Last Hero, hard rock juggernaut Alter Bridge pursue a level of excellence inspired by timeless heroism. That mantra is showcased in the track “My Champion” and the band unveiled a lyric video via worldwide premiere that can be seen above.


“The lyric was actually inspired by thinking back to my situation as a kid,” Myles Kennedy recalls. “I was this really small, underdeveloped kid who had to work extremely hard to keep up with all of my peers. It was very frustrating. I would hear a lot of words of encouragement from parents, coaches, or teachers though. A lot of those things were stored away, and they manifested themselves in this song. I’ve been able to apply some of those concepts in my life a thousand times over since then.”
“My Champion” is the second track released from Alter Bridge’s upcoming fifth studio album, The Last Hero. The album is scheduled for worldwide release on October 7th by Caroline Records in the United States/Canada and Napalm Records throughout the rest of the globe. The album is now available for pre-order via iTunes (http://smarturl.it/TheLastHero_iTunes), Amazon  (http://smarturl.it/TheLastHero_Amz) and Google Play (http://smarturl.it/TheLastHero_GP). Fans who order the album will receive an instant download of “My Champion” and the debut single “Show Me A Leader.” The album is also available in various fan bundles at www.Alterbridge.com/storeThe Last Hero was produced by longtime friend and collaborator Michael “Elvis” Baskette (Slash, Tremonti, Trivium, etc) and mastered by GRAMMY® award winner Ted Jensen.



Alter Bridge is heading out on select U.S. headline dates in support of The Last Hero this coming September and select ticket purchases will come with a digital album. The headline run kicks off September 22nd in Destin, FL. The tour will make stops in San Antonio, TX; Minneapolis, MN; Lincoln, NE; Charlotte, NC; and Nashville, TN. The band will also perform at a few festival dates this Fall including the inaugural Houston Open Air Festival, Sonic Boom, Louder Than Life and the Tulsa State Fair. Tickets for their U.S headline dates are on-sale now via ticketmaster.com

Alter Bridge burst onto the music scene in 2004 with the release of their gold-selling debut, One Day Remains. In 2007, the band released Blackbird, the album that elevated the band’s profile worldwide. The epic solo in the title track “Blackbird” was voted “Greatest Guitar Solo Of All Time” by Guitarist Magazine. ABIII was released in 2010 and the single “Isolation” gave the band their first #1 single. In 2013, the band reached an elevated creative and critical plateau with Fortress. It bowed at #12 on the Billboard Top 200, moving over 30,000 copies first-week and earning unanimous tastemaker praise. The record garnered perfect scores from Total Guitar and KERRANG! as well as acclaim fromBillboardThe GuardianLoudwireUltimate Guitar, and many more. In between sold out tours in Europe and North America, the guys appeared on VH1 and graced the cover of Classic Rock Magazine who labeled Fortress, “The best thing they’ve ever done,” while Eddie Trunk called it, “A top 10 album of the last 10 years.” Alter Bridge has appeared on The Tonight Show and Jimmy Kimmel Live and their music has been used by the WWE, Major League Baseball and NASCAR to name a few. 


Alter Bridge is Myles Kennedy on vocals/guitars, Mark Tremonti on guitars/vocals, Brian Marshall on bass and Scott Phillips on drums.

Website: www.alterbridge.com 
Twitter: @alterbridge



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