9ELECTRIC To Release Debut Album 'The Damaged Ones' on July 15 via Another Century - On Tour Now w/Lacuna Coil
|Photo by Christopher Crouse|
Los Angeles hard rock titans 9ELECTRIC will unleash their highly-anticipated, full-length debut album, 'The Damaged Ones,' July 15 via Another Century. The group are currently in the midst of a nationwide tour alongside label-mates Lacuna Coil, Butcher Babies and Painted Wives. Visit https://www.facebook.com/
The first glimpse into this epic, hard hitting opus is the live-action performance video for the crushing track “New God,” which can be viewed below.
"We've had a more thematic approach to our videos in the past, but for a blistering track like 'New God,' a raw live show was the only way to go," says 9ELECTRIC lead singer Underwood, who also directed the video. "Being a band born of the new Hollywood scene, we decided to throw a farewell show for a club that was closing and we shot the video there. The power and energy tells the story here, and also offers a hint of what's to come without giving away too much about the depth and themes of our album."
9ELECTRIC are not just a product of the Hollywood scene, they are a band that helped build today's scene. They did it with a live show that is bigger than the clubs they pack, a sound that is as big as their live spectacle, and the determination to remind us all that while rock and roll is a celebration, it resonates the deepest when it has a purpose. "We are about empowerment and living with a sense of intention," Underwood says of the band. "Whatever you do, do it with some fucking conviction. Make something happen in your life."